(used for work, pardon the formality)
I lead marketing and product design for Light. In this role I oversee Light's e-commerce business, brand strategy, advertising, communications, plus product, channel and partner marketing. I also have responsibility for brand, industrial and user experience design as well as customer support and experience.
Previously, I was the marketing and production executive at Zuckerberg Media. There, I led the development of content and strategy and oversaw production initiatives undertaken by the company. I produced and directed live television broadcasts for Cirque du Soleil and Conde Nast and brokered deals with NBCUniversal, Harper Collins and The Jim Henson Company. I also led the creation and development of the media properties, "Dot" and "Dot Complicated."
Before that, I was a co-founder and product and marketing lead for Rexly, a social, music discovery platform acquired by Live Nation in 2012.
Prior to Rexly, I was with Disney for the better part of a decade. At Walt Disney Imagineering I developed interactive products and physical experiences. At the Walt Disney Internet Group I was a product manager for digital news properties. And I began my career as a television producer for ABC News and “Good Morning America.”
I hold a BFA, with honors, in Film and Television from the Tisch School of the Arts at New York University. I also hold an MBA from Harvard Business School, where I spent time working on product and marketing for Bonobos (the online apparel retailer), conducted a full-length musical and led my Section as President.
the views expressed here are mine and do not represent those of my employers or anyone else i am affiliated with. all content on this site is copyright 2018, Bradley Lautenbach