(used for work, pardon the formality)
Most recently, I was leading Emerging Digital Products for Marriott International, including Homes & Villas by Marriott International.
Prior to that, I was Senior Vice President of Marketing and Design at Light. In this role I launched the breakthrough L16 Camera to record-breaking pre-orders, creating a new category for multi-aperture computational cameras. While at Light I oversaw e-commerce, brand strategy, advertising, communications, plus product, channel and partner marketing. I also had responsibility for brand, and user experience design as well as customer support and experience. I marketed three fundraises and several technology licensing programs with partners like Nokia and Sony.
Previously, I was the Chief Operating Officer, leading marketing and production, at Zuckerberg Media. I produced and directed live television broadcasts for Cirque du Soleil and Conde Nast and developed collaborations with NBCUniversal, Harper Collins and The Jim Henson Company.
Before that, I was a Co-Founder and Product and Marketing Lead for Rexly, a social, music discovery platform acquired by Live Nation in 2012.
Prior to Rexly, I was with Disney for the better part of a decade. At Walt Disney Imagineering, I developed interactive products and physical experiences. At the Walt Disney Internet Group I was a product manager for digital news properties, where I launched the partnership between ABC News and Facebook to cover the 2008 presidential election. And I began my career as a television producer for ABC News and “Good Morning America,” where I covered breaking news and produced broadcasts from around the world.
I hold a BFA, with honors, in Film and Television from the , where I trained for Television Direction with the BBC in London. I also hold an MBA from Harvard Business School, where I spent time working on product and marketing for Bonobos, conducted a full-length musical and led my Section as President.
The views expressed here are mine and do not represent those of my employers or anyone else I am affiliated with.
Copyright 2020, Bradley Lautenbach