Domino's pizza boxes have gotten a fantastic refresh in the UK by JKR. They said:
Over the years, Domino’s packaging had become overloaded with generic messaging that had little impact with consumers, and the brand mark had become relegated to a small endorsement on pack. Our task was to make Domino’s the definitive article once more by redesigning its delivery boxes in the UK.
Packaging is so often overlooked as an opportunity to delight and reinforce brand, it's fun to see this happening in a category like the pizza box.